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Éprouvage’s Anti-Aging, Smoothing Haircare Collection

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By: Jamie Matusow

Editor-in-Chief

Haircare takes on anti-aging benefits with éprouvage, which says it’s the first professional brand to bring the preventative power of progressive plant stem cells to haircare. A new smoothing collection includes a shampoo ($15) and conditioner ($16) formulated to nourish, hydrate and improve hair’s manageability thanks to a proprietary peptide blend of powerful actives that work at the scalp.

According to the brand, which has separate lines for women and men, these highly concentrated antioxidant molecules neutralize free radicals and reduce the harmful effects of oxidative stress involved in aging. The cobalt blue bottles provide an old-time pharmacy touch.

More info: www.eprouvage.com

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